Anastasiia Tumanova is a Service Designer with 10 years of experience in building digital products and service ecosystems, specializing in customer development and innovation. She works at the intersection of product strategy, user research, and complex organizational systems, helping teams design meaningful and scalable end-to-end experiences.
Her expertise focuses on deeply understanding market and customer needs, validating hypotheses through customer development, and translating insights into product and service solutions that create both user and business value. She supports organizations in aligning strategy, design, and execution to improve decision-making and deliver impactful outcomes.
With a background in psychology, mathematics, innovation management, and human systems dynamics, she brings a strong analytical and systems-thinking perspective to complex problem-solving. Her approach combines human-centered design with structured analysis to support better collaboration, clearer decisions, and more effective innovation in complex environments.
